« … the management of transaction pricing is the most detailed, time-consuming, systems-intensive, and energy-intensive task involved in gaining a price advantage. » The power of pricing By Michael V. Marn, Eric V. Roegner, and Craig C. Zawada
An innovative solution for complex pricing environments
Developing a successful pricing strategy is hard work. It can be a long, costly, time-consuming exercise, and yet pricing is a key lever for boosting profitability and business success. This is particularly true in highly-competitive business environments. Our intelligent pricing software will let you master the pricing lever to deliver value, and free up time for product and sales teams. By doing so, you can maximise your performance in line with business strategy.
I know there is a better way to do it, and I know that pricing can be the biggest thing we do this year to drive profits, but I am not sure where to begin The CEO of a $2bn company, study by Oliver Wyman
We specialize in supporting companies in the industrial manufacturing, wholesale distribution, and retail sales sectors. Our superior price optimization solution is equally well-adapted for both B2B and B2C pricing systems.
With a large number of product lines and customers, you sometimes feel lost when faced with the number of possible pricing combinations. You haven’t dared to modify your prices or your pricing strategy because it’s difficult to evaluate the consequences of these changes. You sell direct via points of sale or an online presence, and regularly submit bids to calls for tender.
To optimize pricing, we’ll closely study the dispersion of margins and suggest a market segmentation that is dynamic, granular and adaptive. This will not only optimize your discount grids, but enable you to offer spot prices or controlled, appropriate price overrides. Our pricing software also lets you automate and optimize both price management and your product offering.
Your pricing system is based on complex, variable costs. Factory production capacity and workload are commercial constraints with significant variations in volume. You sell to distribution networks or directly to businesses, and regularly submit bids to calls for tender.
To optimize pricing, we can take the full range of contextual parameters and costs into account. We’ll also evaluate a customer’s willingness to pay (WTP) to compare offering and demand.
Your offering is constantly changing, as does your pricing. Managing your product range and optimizing shopping cart conversions are crucial, as are customer loyalty and promotional campaigns. You sell direct via your own points of sale or franchises, and an online presence. You often differentiate pricing depending on the point of sale and sales channel.
To optimize pricing, take advantage of our solution’s unrivalled capacity to implement dynamic, contextual pricing. Develop your product range and loss leaders, your pricing system and promotional offers, and differentiate pricing according to the season, geographical location or even the weather. As often as you like.